across clients

Finance

The snapshot

the key measures

Income · trailing 12m

$86.6k

39 payments received

Profit · trailing 12m

$79.5k

92% of income kept

Recurring · mrr

$3,280

standing engagements

Overheads · 14mo

$7,103

$507/mo

Last fy

$82k

2025–26 · closed

The overview

Agreed, not yet started

$25.8k

8 engagements

Beautiful Burning Drowning Worldmarketing: functional direction$9,300 Second Thoughtpublication$5,500 Abbie Hunt Creativebrand development$3,300 Second Thoughta general marketing$2,800

Underway, not yet billed

$11.4k

4 engagements

Navanava — brand$7,500 Mr. Smithcontent retainer$2,000 Mr. Smithcommunity retainer$1,800 Human Savvybrand & marketing retainer$120

Drafted, not yet issued

$34.2k

16 engagements

Billed, not yet paid

$2,700

2 engagements

Agreed & billed

the accounted work, the agreed extras, and what remains to bill

Client	Phase	Scope	Beyond scope	Billed	Still to bill
Beautiful Burning Drowning World	1A marketing: functional direction	$9,300	—	$3,266	$6,034
Nava	1B Brand Launch	$4,000	—	—	$4,000
Nava	1A Brand Development	$3,500	—	—	$3,500
Mr. Smith	R Content Retainer · accrued	$9,600	—	$7,600	$2,000
Mr. Smith	R Community Retainer · accrued	$5,500	—	$3,700	$1,800
Human Savvy	R Brand & Marketing Retainer · accrued	$3,480	—	$3,360	$120
Jace Banu	1A Sarong Launch	$2,600	—	$2,600	billed in full
Second Thought	1A Brand Development — Personal & Publication	$5,500	—	$5,500	billed in full
Eleven Consultancy	1A Brand Redevelopment	$9,058	—	$9,058	billed in full
Optimus	1B Brand Development	$15,215	—	$15,215	billed in full
Optimus	1A Brand Development	$6,000	—	$6,000	billed in full
Optimus	2A Brand Development	$2,800	—	$2,800	billed in full
Switch	1A Hyde	$5,100	—	$5,100	billed in full
New Mensa	1A Brand Development	$4,850	—	$4,850	billed in full
Switch	1A El Arquero	$4,056	—	$4,056	billed in full
Alex + Daniella	1A Wedding	$2,600	—	$2,600	billed in full
Switch	1A Mantarays	$3,900	—	$5,400	billed in full
Alex + Daniella	1A wedding remainder	$1,550	—	$5,000	billed in full
Second Thought	2A General Marketing — Publication & Podcast	$2,800	—	$2,800	billed in full
Second Thought	1C Brand Launch — Media	$2,500	—	$2,500	billed in full
Beautiful Burning Drowning World	2A Brand Launch — Marketing	$2,400	—	$3,647	billed in full
Abbie Hunt Creative	1A brand development	$3,300	—	$3,300	billed in full
the whole book		$109,610	—	$98,353	$17,454

The take · trailing 12m

$86,622 across 14 months · peak jun 26 at $14.6k

$6,063

jul

2025

$44

aug

$1,000

sept

$5,228

oct

$8,028

nov

dec

$7,283

jan

2026

$600

feb

$14.2k

mar

$11.5k

apr

$7,485

may

$14.6k

jun

$10.7k

jul

aug

the hatched month is still running — its bar hasn't finished filling.

The measures

realised from the record

Pace · last 365 days

$80.5k

+73% on the year before ($46.5k)

Concentration

30%

of the year rides on optimus

What an hour billed

human savvy$166/h (20.3h)switch$148/h (88h)mr. smith$82/h (105.5h)

billed ÷ hours logged. 3 of 17 billed clients carry enough logged hours to read; optimus ($24k billed) has none.

Accounts · trailing 12m

Nº	Client	For	Issued	Status	Amount
1058	Switch	mantarays	6 Jul	paid	$3,900
1053	Switch	el arquero	26 Jun	paid	$1,845
1054	Switch	el arquero	26 Jun	paid	$383
1055	Switch	el arquero	26 Jun	paid	$850
1056	Alex + Daniella	wedding	26 Jun	paid	$2,600
1057	Switch	el arquero	26 Jun	paid	$979
1048	Mr. Smith	content retainer	25 Jun 15d past due	past due	$1,400
1049	Mr. Smith	community retainer	25 Jun 15d past due	past due	$1,300
1050	New Mensa	1a brand development	25 Jun	paid	$2,000
1051	Human Savvy	brand & marketing retainer	25 Jun	paid	$1,100
1052	Human Savvy	brand & marketing retainer	25 Jun	paid	$1,100
1047	Optimus	1b brand development · across 2 phases	28 May	paid	$10,515
1046	Human Savvy	brand & marketing retainer	29 Apr	paid	$580
1045	Rosie Iffla	brand development	19 Apr	paid	$750
1043	Mr. Smith	community retainer	14 Apr	paid	$1,100
1044	Mr. Smith	content retainer	14 Apr	paid	$1,600
1042	Eleven Consultancy	brand redevelopment	31 Mar	paid	$408 US$295
1041	New Mensa	1a brand development	23 Mar	paid	$2,850
1040	Optimus	1a brand development	13 Mar	paid	$6,000
1032	Rosie Iffla	brand development	11 Mar	paid	$1,365
1033	Rosie Iffla	brand development	11 Mar	paid	$900
1034	Human Savvy	brand & marketing retainer	11 Mar	paid	$580
1035	Mr. Smith	content retainer	11 Mar	paid	$1,600
1036	Eleven Consultancy	brand redevelopment	11 Mar	paid	$4,035 US$3,025
1037	Switch	hyde	11 Mar	paid	$5,100
1038	Mr. Smith	content retainer	11 Mar	paid	$1,600
1031	Optimus	1b brand development	4 Feb	paid	$7,500
1011	Digestifs	brand launch	28 Jan	paid	$1,283 US$900
1029	Obayaty	content	19 Jan	paid	$1,681 US$1,200
1030	Frank Green	corporate gifting	19 Jan	paid	$600
1028	Eleven Consultancy	brand redevelopment	17 Nov	paid	$4,615 US$3,125
1015	Platform Studio	1b launch campaign	8 Oct	paid	$2,850 US$1,900
1016	Platform Studio	1a redevelopment	8 Oct	paid	$5,228 US$3,400
1025	Platform Studio	2a establishment	8 Oct	paid	$563 US$375
to raise	Glide	1002 — glide	—	in preparation	$500
to raise	Mr. Smith	content retainer — may	—	in preparation	$1,400
to raise	Jace Banu	tote launch	—	in preparation	$850
to raise	Jace Banu	brand spec-up	—	in preparation	$650
to raise	Alex + Daniella	wedding remainder	—	in preparation	$5,000
to raise	Second Thought	2a general marketing	—	in preparation	$2,800
to raise	Second Thought	1c brand launch — media	—	in preparation	$2,500
to raise	Beautiful Burning Drowning World	marketing: brand launch	—	in preparation	$3,647
to raise	Beautiful Burning Drowning World	marketing: functional direction	—	in preparation	$3,266
to raise	Abbie Hunt Creative	brand development	—	in preparation	$3,300
to raise	Eleven Consultancy	ad-hoc brand expansions	—	in preparation	$1,000
to raise	Eleven Things	brand development	—	in preparation	$2,000
to raise	Mr. Smith	sydney afw — day rate	—	in preparation	$1,000
to raise	Mr. Smith	community retainer — may	—	in preparation	$1,300
to raise	Switch	south west house — sub-contract	—	in preparation	$3,500
to raise	Switch	mantarays — hourly	—	in preparation	$1,500

"for" is the work each invoice bills · usd papers show the aud that landed, us$ beneath.

Overheads · recurring

$7,103 this period

Item	Cadence	Monthly
luma plus tools	monthly	$43/mo
claude tools	monthly	$34/mo
apple subscriptions	monthly	$4/mo
felix subscriptions	monthly	$20/mo
google workspace enterprise essentials tools	monthly	$18/mo
capture one tools	monthly	$41/mo
chat gpt 4 tools	monthly	$33/mo
slack pro tools	monthly	$11/mo
adobe tools	monthly	$24/mo
microsoft 365 other	monthly	$43/mo
bonsai other	monthly	$38/mo
figma subscriptions	monthly	$33/mo
squarespace tools	yearly	$2/mo
notion other	monthly	$74/mo
apple tools	monthly	$20/mo
apple other	monthly	$8/mo
framer subscriptions	monthly	$60/mo
total		$507/mo

profit = income − these overheads. production and discretionary costs are the client's own.