knowledge
Methodology
master services — the canonical, pulled whole from the notion knowledge base
Brand development
eleven movements
The identity schema — visual
The identity schema — verbal
Campaign development
three lenses on one campaign
Marketing plan
the full mix
Coverage — methodology against the priced repository
11 of 11 movements priced · one-way, scoping is master
Brand Research1A · brand discovery +3
Brand Strategy1A · brand strategy +21
Brand Architecture1A · brand strategy +1
Brand Experience Design1A · brand strategy
Brand Customer Journey1A · brand strategy
Validation1A · production, roll-out & governance
Brand Identity1A · brand direction & identity creation +15
Production1A · production, roll-out & governance +10
Implementation1A · production, roll-out & governance +2
Monitoring & Optimization1A · production, roll-out & governance +1
Evaluation & Reporting1A · production, roll-out & governance +2
the repository prices beyond the methodology — 1A · brand applications · 1A · future / expansion · 1B · campaign type · 1B · direction · 1C · direction · 1C · content, imagery & applications. these are the scoped, sellable extensions the canonical eleven don't name.
the service repository prices this taxonomy.